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Beach Dentist Builds Practice and Reputation on
Minimally Invasive Approach

By Peter Cousin - Editor

Recently, Princess Anne Center for Dental Arts became an Advertiser in Village News. I wanted to learn more about tFountain-3heir practice and services offered so I made an appointment to visit and to interview the Office Manager, Kat Kadlec, Dr. Tracy Oliver and Dr. Jorge Pelaez.

While circulating through the office taking pictures of the strikingly beautiful interior, I met many of the professionals behind the scenes. They are featured in the pictures below and on the next page.

My observations of the office were consistent. Well run. Communications continue at a high level. All staffers wear a communication device and are in constant contact with the Office Manager and each other. The office gleams. It’s bright and cheerful from the time you open the door. It exudes comfort, warmth and an amazing feel of Feng shui (look it up). Everyone has a bright smile and appears genuine in their greeting and concern for your comfort.
The Dental office of Dr. Tracy Oliver & Dr. Jorge Pelaez is set in 
a beautiful environment on North Landing Road just 1 1/2 miles 
from West Neck & Indian River Plantation.

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 L to R Top Row: Julie, Candi, Tina
Row Two: Kat Kadlec, Monie, Jennifer, Diane, Brandi
Row three: Dr. Tracy Oliver, Tara, LC, Lauren, Dr. Jorge Pelaez

I had an opportunity of sitting down with the Doctor’s for an impromto conversation. The following is part of that interview.

(Peter) Dr. Oliver, I’ve read your website (www.startsmiling.org). You’ve been a lifetime resident of Hampton Roads. When you started your practice in 1988 where was it?

(Dr. Oliver) on Salem Road. I opened with a colleague from college. This is our third AND FINAL location.

(Peter) and Dr. Pelaez, you’ve been here how long and how did the two of you come to be together

(Dr. Pelaez) I’ve been here now a little over a year. I just love it. (Dr. Oliver) I went through a combination of 133 resumes, interviews, personal recommendations and then I found the perfect compliment to the practice in Jorge.

(Peter) Dr. Pelaez, what makes this practice so special?

(Dr. Pelaez) The people and our patients. We use the philosophy of minimally invasive Dentistry combined with a conservative approach. Dr. Oliver explains it really well.

(Dr. Oliver) I like to tell my patients that dentists often behave like Firemen. The alarm goes off, they put on their protective gear, jump on the truck and arrive at the scene of the fire. They're not thinking about why the fire started. They're Kat5more interested in putting it out. But if they're called upon to put out a fire at the same location over and over, they need to look for the cause of fire. We certainly put the fire out but we also identify what is causing the fires. Our practice is built upon the premise that we must be “proactive” instead of “reactive” whenever possible. If you don't identify and address the cause of the fire, and they can be different in every patient, the patient will never get out of the chair. By identifying and addressing the causes, we can prevent a cycle of reoccurrence and diagnose problems at an earlier stage potentially avoiding more involved treatment.

(Peter) In reading your website, I was amazed at the amount of services you offer. Since my Father was a DDS for 45 years in California, I am somewhat knowledgeable about your
 profession. I feel like it’s going to be easier to ask what you DON’T do than what you do. So tell me what you don’t do in your practice?

(Dr. Oliver) Generally we do most everything up to a limit. If for example your gum disease in minimal, we can treat you. If it has become extensive, we will refer you to a specialist. Dr. Pelaez works with Orthodontics but not the traditional way.

(Dr. Pelaez) Rather than a mouth full of metal, I work with Invisalign. This is a series of removable, clear, teeth aligners that are used as an alternative to traditional metal braces. We’ve had great results.

(Peter) Do you have an age of patient that you won’t work on?

Dr. Pelaez) We prefer that they be at least 4 years or older and we have patients now that are well into their 90’s so the answer would be that we do not restrict our practice to one age group.

(Peter) How do you handle emergencies? I mean I had a Dentist once that had moved all the way to Finance-with-PatientDeep Creek but I still went there. When I had a tooth that needed removal and was in a lot of pain, they wouldn’t even bump a cleaning for my emergency. Needless to say he lost a patient. What is your approach to emergencies?

(Dr. Oliver) I do not believe that between us we could not handle a dental emergency in a timely manner. Our patients certainly would understand the need to either reschedule or have them wait while we attended to the emergency itself. Our patients know that if it were them, they would look for the same compassion.

(Peter) Last question -- Dr. Oliver, who designed the interior of your offices. It’s beautiful.

(Dr. Oliver with Dr. Pelaez pointing at him) We all had a hand in the design. We believe that earth tones and an open feeling expresses comfort and confidence in our patients. We are proud of the look and the feel of our office and we’ve had many compliments from patients and visiting vendors.

Finance-with-Patient2More of the interview with the Doctors will come next month. Several of my business and personal friends are patients of Dr. Oliver and Dr. Pelaez and give them their highest recommendations. Jim Bohrer of the UPS store at the Harris Teeter Marketplace Center introduced Village News to the practice. He is a patient of Dr. Oliver and says, “If you’re looking for a great Doctor who really knows his business, you will love Dr. Oliver and his staff”. Thanks Jim.

For more information about the services that they provide and their location, please visit their website at www.startsmiling.org.


Dr. Tracy Oliver & Dr. Jorge Pelaez are located at 2484 N. Landing Road (Next door to Anchor Inn) in Virginia Beach. Their telephone number is 471-5480.

Please tell them you read their article in Village News Magazine.

Click “HERE” for Directions and Beautiful pictures of our office

Click “HERE” to return to Bonus Articles Page.

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